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An account of how eCommerce Website and App Development can lead to increased online sales and conversions

how eCommerce Website

Withover 2,00,000 website visitors every month, the client is one of the fastest-growing platforms in the fashion domain. The company needed a new eCommerce website to sell its products online. The company reached out to Skillmine to develop and deploy a robust, reliable, and scalable web application.

Problems:

  • Complex maintenance.
  • Outdated website interface.
  • Need for a responsive design.
  • Complexity in cart integration.
  • Difficulty in order management.
  • Lack of fully functional online storefront.

The company reached out to Skillmine to help it undergo a significant revamp in website design and development. Site-wide enhancements were implemented, including integration of coupon systems, upselling, and email management.

Solutions offered by Skillmine: 

  • Reliable API deployment.
  • Development and deployment of new website features.
  • Optimization of critical processes such as:
  • Loading time.
  • A/B testing.
  • Navigation.

Results generated for the client: 

  • 43% Increase in Conversion Rate.
  • Enhanced website performance.
  • Streamlined order placement flows.
  • Major cutback on operational costs.
  • Elevated overall website experience.
  • 300% increase in online sales by month 3.
  • Engaging UX-focused mobile and desktop design.
  • Created a 100% mobile and responsive eCommerce website.

Conclusion:

Skillmine provided the client with solutions that were safe, scalable, and performance-ready. We worked closely with the company to deliver a fully responsive digital experience. Simple navigation and payment options were incorporated to create a better shopping experience for the customers. The products were divided into different categories and the customer could also use filters to search for products per their requirement. The website’s user-friendly interface succeeded in helping the brand sell more products than intended.

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Kamaljeet Rastogi

Vice Chairman

Kamaljeet Rastogi, Director at Skillmine Technology Consulting, brings over three decades of rich and diverse experience in the global IT industry. A seasoned leader with a sharp strategic vision, Kamaljeet has worked across multinational banks, telecom giants, and global software companies, enabling them to accelerate their digital transformation journeys.

Throughout his 30+ year career, Kamaljeet has played instrumental roles in business development, product innovation, and market expansion. His expertise lies in helping organizations—from startups to large enterprises—conceptualize and implement transformative digital solutions, launch cutting-edge products, and scale across new markets.

Having successfully done business in over 50 countries, Kamaljeet has built a strong global network of industry professionals. He continues to contribute to the tech ecosystem as a CEO, board member, and angel investor, mentoring businesses and driving strategic growth with a global mindset.

Rohit Sood

Director - Public Sector Business

Rohit is a seasoned industry veteran with over three decades of techno-commercial expertise, bringing unparalleled value to sectors such as Defense, Smart Cities, Railways, Homeland Security, and Information Technology. With a career defined by innovation and strategic vision, Rohit has consistently demonstrated his ability to navigate the complexities of the Government sector, securing transformative enterprise deals across South Asia.Throughout his career, Rohit has successfully spearheaded the entry and growth of multinational OEMs and Indian startups, establishing them as key players in the government ecosystem. His deep understanding of cybersecurity and emerging technologies, coupled with his extensive network of industry connections, positions him as a thought leader.

An expert in forging strategic partnerships and managing intricate government projects, Rohit’s leadership style reflects a balance of technical acumen and commercial strategy. His ability to anticipate market trends and align them with organizational goals has been pivotal in delivering measurable outcomes for stakeholders.
Beyond his professional achievements, Rohit is passionate about fostering innovation and building resilient technology ecosystems. His contributions continue to shape the future of government-led digital transformation initiatives in the region.

Shriraj Kamlee

AVP - Product Delivery

Shriraj is a seasoned technology leader with over 15 years of expertise in driving strategic IT initiatives and transformational projects. Known for his ability to deliver measurable business value, he has excelled in managing complex IT Operations and Project Management functions, building high-performance cross-functional teams, and optimizing service delivery to enhance customer satisfaction.

With a robust background in ITSM, Shriraj has successfully overseen service management, transitions, and escalations, ensuring alignment with business objectives and industry standards. His hands-on experience with advanced cloud deployments—including P2V/V2V migrations, DaaS, AaaS, BaaS, DRaaS, cybersecurity, and SD-WAN solutions—underscores his technical acumen and adaptability to rapidly evolving technologies. In his current Program Management role, Shriraj partners with C-level executives and channel partners to design and execute IT strategies that drive operational efficiency and competitive advantage. His expertise spans private and public cloud solutions, digital transformation initiatives, and IT governance, ensuring that every project delivers tangible value to the organization and its clients. A visionary leader, Shriraj is committed to fostering a culture of continuous improvement, resilience, and excellence. His passion for innovation, combined with his strategic insights, make him a key driver of sustainable growth and success for the company.

Mohammed Mohsin Abbas

Head of Cyber Security

Mohsin Abbas Mohammed– Head of Cybersecurity at Skillmine. With over 15+ years of experience, Mohsin is a seasoned expert in cybersecurity, specializing in Cloud, network security, Vulnerability Management. He excels at safeguarding intricate technology environments from dynamic and emerging threats. Mohsin's career encompasses a broad spectrum of cybersecurity domains, including cloud security, network security, product security,Technical Leadership, Project Management, governance, risk management, incident response, security architecture, and vulnerability management.

His extensive experience in these areas has equipped him with a deep understanding of cybersecurity, from risk assessment to real-time defense strategies.He’s committed to building strong security systems and finding the right balance between people, processes, and technology to boost team performance and manage risks effectively.

Bijaya Tripathy

Sr. Manager - HR

Bijaya Tripathy is an outcome-oriented and highly focused professional with more than 20 years of experience. He is currently positioned as Senior Manager - HR. HR in Skillmine Technology. As an HR professional, Bijaya translates business vision into HR initiatives that improve performance, profitability, growth, and employee engagement.

A highly motivated professional, Bijaya has worked extensively in the areas of recruitment and retention, staff development, attrition management, PMS, employee engagement, conflict resolution, benefits and compensation, HR policies development, and legal compliance. His role is central to Skillmine Technology in motivating the employees to improve their performance, thereby raising the bar of the organization's performance. As an effective business partner, he has worked closely with Business Heads and their teams to understand, anticipate, and provide solutions on various people-related matters.

Rajiv Lal

AVP - Sales

Rajiv heads the Enterprise Sales team in India. He has around 16+ years of IT Sales and Solutions experience spread across various geographies. He focuses on understanding key pain areas of the clients and provides appropriate solutions for it. He is responsible for owning and executing our sales strategy across the enterprise and mid-market sales for both direct and indirect channels.

Always excited about getting into clients’ shoes and problem-solving is Rajiv’s motto. Strategizing sales, negotiating complex deals and beating the competition head to head is his forte. He is instrumental in building our commercial team and culture while working closely with the Sales, delivery and tech teams.

Murukraj Nair

Vice President - Delivery

Murukraj Nair, currently positioned as VP - Customer Success & Program Delivery Management with 16+ years of experience in IT Infrastructure Services, is immensely experienced in DC consolidation, Integration projects, Solutioning end-to-end Backup & Storage Infrastructure, Disaster Recovery, and managing various Service Delivery Models like Ringfenced, Hybrid, and Shared Services, etc. Having had built large teams across various technology segments, Murukraj has rich experience in Managing International and Domestic Customers.

As part of Technical Delivery management, he has a proven track record in handling a wide range of technical delivery management functions and consistently providing top-quality service delivery across multiple assignments in agreed time levels and as per SLA, achieving customer satisfaction. Murukraj is highly organized, and Customer-Centric having good interpersonal skills, understanding Business requirements to the core, and accordingly devising customized solutions, thereby maintaining complete client satisfaction, and creating repeated business opportunities.

Vimal Prakash

Director - Software Engineering

Vimal, a software expert, makes high-level design choices and dictates technical standards, including software coding standards, tools, and platforms.Currently, he works as Associate Vice- President in Skillmine Technology Consulting. He has accomplished successful completion of various IT projects in large size business organizations with help of his dynamic team of designers and developers.

He has worked with various IT firms that specialize in delivering assignments for business clients. He has a broad and up-to-date knowledge of software applications, programming languages, and hardware as well as a good understanding of quality standards, legislation, and the best practices in the IT industry. He is familiar with programming languages like JavaScript, Java, SQL, C#, .net, PHP, operating systems like Windows, UNIX, databases like MySQL, and is experienced in cloud computing and cloud technologies.

Sampath Polisetty

Director - Cloud & Cyber Services

With an impressive 16.5 years of experience in the realms of Cloud and IT Infrastructure, Sampath Kumar Polisetty is our go-to professional for all your technology and security needs. His expertise spans a wide range of domains, including Enterprise and End Point Infrastructure, Cyber Security, Windows Servers, Server Virtualization (VMware & Hyper-V), Data Center (Design, Build & Run), Cloud Transformation, SharePoint, Azure DevOps, VAPT, SOC, Cloud Security, PAM, and more.

Sampath's extensive knowledge doesn't stop there. His expertise extends to Storage and Backup, Linux, Network Administration, and the management of End Point Infrastructure, such as PCs and VDIs. He is well-versed in leading teams of Cyber Security Architects and Subject Matter Experts (SMEs), guiding them in providing IT Security Assessments, VAPT, SOC Service Design, and End Point Security Management. What sets Sampath apart is his global experience, having successfully managed service delivery across regions including APAC, EMEA, and the US. His client portfolio covers diverse industries, including BFSI, Retail and Automotive. Beyond his core technology roles, Sampath also boasts expertise in essential organizational functions, such as Talent Acquisition, HR Operations, Pre-Sales, Sales & Marketing, Finance (P&L), and Vendor Management.

Samir Mehta

Director - Talent Delivery

With an experience of over 25 years, Samir works closely with Account Managers, TA Specialists, and HR Business Partners to construct plans and strategies to improve the recruitment process at Skillmine. His KRA is to hire top talent in a timely and an efficient manner. He manages all the global accounts and works closely with key stakeholders for delivering their talent needs.

He also aims at promoting diverse and inclusive hiring practices. Samir has extensive experience in Operations Management, Delivery Management, Project Management, People Management and Customer Support. His customer-centric strategy aims at ensuring us as an able, responsive vendor partner. He is also proficient in developing and streamlining systems with a proven ability to enhance operational effectiveness and meet operational goals within the cost, time, and quality parameters. He carries immense experience in planning, monitoring, and appraising job results; coaching, counselling, and disciplining employees. He is a dynamic leader with proven abilities in building and managing teams.

Vishwa Kiran

Executive Vice President

Vishwa Kiran, Executive Vice-President is an engineer by education who holds extensive experience in product Engineering, Enterprise and large-scale solution architecture, full-cycle software development, and building innovation teams. Vishwa Kiran started his career in 1988 with Excel Computers as a programmer.

In his 35 years of career span, Vishwa Kiran has adorned a variety of roles- a software developer, project leader, a Technical Manager & Partner, a Core design & development consultant, a Senior Architect, a Lead Solution Architect, Director R&D, Head of Enterprise Architecture and Innovation, and Managing Director- with top organizations like Accenture technology Labs, Dell Global Development Centre, Twelve77 Software Studios, Peutronics Private, Aum Infotech, Proland software, etc. Before joining Skillmine Technology Consulting, he was CEO of Widasconcepts India.

Anant Agrawal

Managing Director

Mr. Anant Agrawal, Managing Director of Skillmine Technology is an accomplished IT professional with outstanding technical knowledge and skills.He has used his creativity, strategic thinking, and passion to create solutions enabling businesses to gain a competitive advantage. He also has rich experience in establishing and managing complex commercial contracts.Anant has built his career over the last 28 years in various roles across Financial Services, Capital Markets, Insurance, and Retail sectors.

Anant is a passionate and pragmatic leader. His credibility comes, from his experience, relationship building, and communication skills. He has a global perspective and a long-term view coupled with urgency. He has a track record of attracting, motivating, and retaining outstanding & high-performance teams and individuals. Anant takes personal ownership in several areas including leading the engagement with the broader aspects of the businesses he has worked for.